Composer is the companion app for all Opal Cameras. It allows you to customize your view and tune your settings.
As Head of Design at Opal I was responsible for leading our strategy, product design and marketing efforts for this app. None of this work would have been possible without the talent and collaboration of the extended Opal dev team and small network of talented individuals who helped with some of the 3D renders and motion.
Client: Casinoverluste
Channel: Meta Ads
Stage: Series B
Goal: Lower CPA / scale creative volume
Constraints: Compliance-heavy niche
The Challenge
Casinoverluste operates in one of the most challenging marketing environments imaginable. Their target audience has already been burned financially and is inherently wary of "too good to be true" offers. The marketing hurdles were immense:
- How do you convince a skeptical audience to trust you with their financial recovery?
- Gambling losses are an emotionally charged topic requiring empathy and professionalism.
- Litigation financing is a complicated legal process that needed to be explained simply and clearly.
- The campaign had to navigate the heavy regulations of legal and financial advertising in Germany and Austria.
"The service is legitimate, but our audience has been burned before. We needed creative that could break through their skepticism."
Solution
Casinoverluste operates in one of the most challenging marketing environments imaginable. Their target audience has already been burned financially and is inherently wary of "too good to be true" offers. The marketing hurdles were immense:
- How do you convince a skeptical audience to trust you with their financial recovery?
- Gambling losses are an emotionally charged topic requiring empathy and professionalism.
- Litigation financing is a complicated legal process that needed to be explained simply and clearly.
- The campaign had to navigate the heavy regulations of legal and financial advertising in Germany and Austria.
Brand Voice
Composer is the companion app for all Opal Cameras. It allows you to customize your view and tune your settings.
As Head of Design at Opal I was responsible for leading our strategy, product design and marketing efforts for this app. None of this work would have been possible without the talent and collaboration of the extended Opal dev team and small network of talented individuals who helped with some of the 3D renders and motion.
Script 01
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque in ultricies mauris. Fusce sed vestibulum felis. Donec aliquam varius massa, vel imperdiet lorem dignissim ac. Integer et viverra tellus, ac blandit justo. Quisque cursus enim ex, sed vulputate urna varius vitae. Etiam in lorem consequat eros interdum fermentum. Duis bibendum, eros at mattis feugiat, nisl justo maximus orci, ac tincidunt purus nunc finibus mi. Duis nec massa at tortor dignissim feugiat nec eget justo. Vivamus consectetur dictum purus. Phasellus tempus sapien eget ligula varius, in pharetra eros porttitor. Aenean ut tortor in neque gravida faucibus. Cras eget accumsan purus. Sed placerat sodales erat, sagittis aliquam risus efficitur ut. Phasellus placerat mi vel metus tempus, eu scelerisque velit volutpat. In et venenatis lorem. Etiam in vulputate nunc.
Suspendisse volutpat purus sit amet rhoncus pulvinar. Integer tincidunt turpis eget sem feugiat viverra. Duis ultrices quam ac diam sollicitudin, quis placerat tortor ullamcorper. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum in erat in risus tempus interdum. Donec nec libero eu ante sodales imperdiet. Fusce lacinia varius mauris. Nulla feugiat non libero eget interdum. Integer quis convallis magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras vel blandit dolor. Nulla facilisi.
Maecenas efficitur ut leo in mattis. Vivamus elementum nunc et ante elementum, ut suscipit erat lobortis. Phasellus ornare, dui ut efficitur consectetur, lacus massa fringilla libero, non hendrerit felis sapien quis ex. Ut feugiat cursus lobortis. Pellentesque at venenatis sem. Aliquam vel auctor turpis. Nulla facilisi. Aenean luctus, nunc vitae lobortis porta, velit massa dignissim arcu, et gravida diam urna molestie mauris. Nulla et sollicitudin lectus, sed sodales ipsum. Curabitur interdum ligula sed feugiat auctor. Sed iaculis turpis facilisis, sagittis arcu dapibus, egestas justo. In hac habitasse platea dictumst. Maecenas luctus elit nisl, quis interdum leo pellentesque bibendum. Mauris nec quam bibendum, ullamcorper diam egestas, feugiat orci. Integer dignissim, magna vitae venenatis euismod, turpis mi finibus nibh, vitae scelerisque lectus nulla in sapien.
Script 01
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque in ultricies mauris. Fusce sed vestibulum felis. Donec aliquam varius massa, vel imperdiet lorem dignissim ac. Integer et viverra tellus, ac blandit justo. Quisque cursus enim ex, sed vulputate urna varius vitae. Etiam in lorem consequat eros interdum fermentum. Duis bibendum, eros at mattis feugiat, nisl justo maximus orci, ac tincidunt purus nunc finibus mi. Duis nec massa at tortor dignissim feugiat nec eget justo. Vivamus consectetur dictum purus. Phasellus tempus sapien eget ligula varius, in pharetra eros porttitor. Aenean ut tortor in neque gravida faucibus. Cras eget accumsan purus. Sed placerat sodales erat, sagittis aliquam risus efficitur ut. Phasellus placerat mi vel metus tempus, eu scelerisque velit volutpat. In et venenatis lorem. Etiam in vulputate nunc.
Suspendisse volutpat purus sit amet rhoncus pulvinar. Integer tincidunt turpis eget sem feugiat viverra. Duis ultrices quam ac diam sollicitudin, quis placerat tortor ullamcorper. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum in erat in risus tempus interdum. Donec nec libero eu ante sodales imperdiet. Fusce lacinia varius mauris. Nulla feugiat non libero eget interdum. Integer quis convallis magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras vel blandit dolor. Nulla facilisi.
Maecenas efficitur ut leo in mattis. Vivamus elementum nunc et ante elementum, ut suscipit erat lobortis. Phasellus ornare, dui ut efficitur consectetur, lacus massa fringilla libero, non hendrerit felis sapien quis ex. Ut feugiat cursus lobortis. Pellentesque at venenatis sem. Aliquam vel auctor turpis. Nulla facilisi. Aenean luctus, nunc vitae lobortis porta, velit massa dignissim arcu, et gravida diam urna molestie mauris. Nulla et sollicitudin lectus, sed sodales ipsum. Curabitur interdum ligula sed feugiat auctor. Sed iaculis turpis facilisis, sagittis arcu dapibus, egestas justo. In hac habitasse platea dictumst. Maecenas luctus elit nisl, quis interdum leo pellentesque bibendum. Mauris nec quam bibendum, ullamcorper diam egestas, feugiat orci. Integer dignissim, magna vitae venenatis euismod, turpis mi finibus nibh, vitae scelerisque lectus nulla in sapien.
02
Opal dev team and small network of talented individuals who helped with some of the 3D renders and motion.
Project Management Board
Opal dev team and small network of talented individuals who helped with some of the 3D renders and motion.
Queued
BBRO - P01 #02 - This is the title
Casinoverluste
BBRO - P01 #02 - This is the title
3
Casinoverluste
BBRO - P01 #02 - This is the title
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Casinoverluste
BBRO - P01 #02 - This is the title
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Casinoverluste
Getting Busy
Opal dev team and small network of talented individuals who helped with some of the 3D renders and motion.
Deliver & Track
Results
"The service is legitimate, but our audience has been burned before. We needed creative that could break through their skepticism."
